How To Start A Fruit Juice Business


A lot of people now prefer freshly squeezed juice or bottled juice without added flavours and preservatives, over juices made of artificial or unhealthy ingredients which however may have side effects. The reason a lot of people now prefer fresh juice is no other reason than the fact that fruit juice consumers prefer to enjoy the natural taste of their fruit juice. Starting a fresh juice business would not only be a great idea, it’s going to to be a profitable venture too.

Things you should know before embarking on Juice Making Business

It is very important you get all you can lay your hands on about juice making before embarking on it. Know your Strength, Weakness, Opportunity and Threat (SWOT ANALYSIS) of/to your proposed business before starting proper. Make findings on the cost of capital you are going to have to start with, it’s however not going to be expensive depending on the type of fruit juice you want to start with.

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Get The Right Equipment
To set yourself up for success, buy the right machines for your business. Fortunately, you don’t need a huge list of equipment for a cold pressed juice business. A commercial juicer, blender, a good food processor and a refrigerator will set you up to do virtually any type of juice, smoothie, and nut milk.

Select Your Bottle Type
Decide if you want to go with glass or plastic containers, and find a supplier.
Find a label supplier
Get a professional printing house that can print labels for bottles.

Set A Standard
Create juice recipes for your business, including flavours that are not common in super markets. A varied menu will give customers an incentive to patronise your business. For instance, orange and pineapple juice are common flavours, but watermelon-apple and strawberry-carrot are not common. You just have to be creative to make a difference. Think outside the box.

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Get Approval
Contact NAFDAC and find out what permits you need to start the business. Also contact the Corporate Affairs Commission (CAC) for the registration of your business. It is very important for those going into large scale to register with the CAC.

Securing A Perfect Location
All you need to do is find a spot that is friendly to your product. You can as well use the earlier mentioned tool (SWOT ANALYSIS) to get results before settling for such spot. Example of the common spots you can consider include; popular plazas, farmers markets, a fair, a shopping mall, fitness centres, restaurants, cafes, higher institutions, cinema house etc.
As you boom in the business, you can sell your bottled juice in wholesale to grocery stores and in a twinkle of an eye, the top is yours already.