Branding Your Business Personally With Little Amount

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Thinking of branding your business? Are you tired of feeling “invisible” behind your business image? Do you feel like people aren’t giving your business a second look? Do you hesitate to share your website address, or hand out your business card? (Maybe you don’t even have those things yet). Do you know your current marketing materials don’t do justice to your business?. Building your brand is a crucial part of developing your business. As you’ll see, it’s the foundation of giving your organization a voice, identity, value, and awareness among consumers. And, thanks to the plentiful number of resources, tools, and platforms available today — a brand build might not be as burdensome (or costly) as you think.

Questions to ask

  • Who you’re trying to reach, and how you can benefit them
  • What you’ll offer, and how you’ll talk about it
  • What visual elements you’ll use to build a memorable brand
  • How to keep it consistent over time

Simple steps to branding your business:

  • Get a great logo. …
  • Write down your brand messaging. …
  • Integrate your brand. …
  • Create a “voice” for your company that reflects your brand. …
  • Develop a tagline. …
  • Design templates and create brand standards for your marketing materials. …
  • Be true to your brand. …
  • Be consistent

Free and inexpensive software tools make it easy to stand shoulder-to-shoulder with larger companies and look every bit as professional as they do — when you know what to do with those tools. Branding your business isn’t as difficult and expensive as it may seem , you just have to get out there and do it.

 

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Adekemi is a Pastor by calling and Dentist by profession. She is the Co-founder of ‘Komplete Woman’ an organization whose aim is to inspire and mentor young women to discover their purpose early. She is an associate fellow of the Royal commonwealth society. She is passionate about God, writing, poetry and influencing the younger generation to fan the flame of their potential.