Are a woman? Do you want to be an entrepreneur? Then the Access W Initiative is just for you, this is an initiative that will help you invest in your future. In 2006, Access Bank began a journey into the world of women and Banking on Women. After working through the Gender Empowerment Movement to invest in women for 8 years, the program evolved into a robust plan to provide women with banking solutions that meet their diverse career and lifestyle requirements named The ‘W’ Initiative.
The “W” is not a product, rather it is a blend of existing banking products and services bundled to effectively meet the present-day financial and lifestyle needs of women in identified sub-segments, as well as provide them with a complete and rewarding banking experience. The W, based on peculiarities and lifestyle classification, is segmented into the following;
W and Family
W in business
MHSS – Maternal Health Service Support
Access bank believes that women are a powerful and key catalyst for change, there they know and embrace the truth about empowering women. The W initiative does not only benefit women, but also the men in their lives; as they are either directly or indirectly impacted through the women in their lives who have benefitted from the W.
The “W” is the home for everything Access Bank offers women and is open to all women irrespective of who they bank with.
According to the bank, part of the privileges for women and their families under the initiative includes access to a comprehensive range of loan product and credit facilities; access to ‘W’ community with helpful advice on family and finance matters, home and family articles and details of special offers; access to a wide range of great discount, special offers and freebies on health, beauty and fitness.