Start improving your online business with podcasts. Podcasts are hardly new, but it’s still a growing content platform among online businesses. Many business owners are starting podcasts to share educational information and give a behind-the-scenes look at what it’s like to run a business.
The more openly you share your expertise, the more others will trust your online business . That trust translates into higher conversions because people want to buy from those who have authority and credibility.
Through podcasting, you have more time to fully cover important topics in your niche and show the depth of your knowledge. You’re also able to show how well you think on your feet, which is a true test of expertise.
Listeners from across the globe also have a chance to hear your voice. It’s one thing to connect with someone’s writing and it’s another to connect with their actual voice. When you create podcast episodes, your audience picks up on your mannerisms, experiences your true personality, and feels even more connected to you.
Are you launching a new product soon? Are you putting an extra emphasis on building your online business ? Depending on your goals, you can use your podcast as a way to drive higher conversions within your website.
You’re giving a lot of free, high-quality educational content through the podcast. It’s also being shared with a very interested audience.
You’ll want to capitalize on the authority and trust you’ve built through the podcast by giving direct call-to-actions (CTAs). Talk about your upcoming product launch or highlight a testimonial from one of your clients. Get creative!
To start a podcast, at a bare minimum, you need to:
Come up with a concept (a topic, name, format and target length for each episode).
Design artwork and write a description to “brand” your podcast.
Record and edit your audio files (such as .MP3s). A microphone is recommended (more on equipment later).
Find a place to host them (such as a file host that specializes in podcast hosting, like Libsyn or Podbean).
Syndicate these audio files into what’s called an “RSS feed” so that they can be distributed through iTunes as well as downloaded or streamed on any device on-demand.