Are you on your way to make your first elevator pitch? I am sure you would love to get it right. What is the elevator pitch? The elevator pitch is a short, 30-second presentation, meant to generate interest and curiosity, so that the person hearing it will want to know more. It describes in non-technical terms who you are, what you do and the prospect’s benefits for taking the next step. It has been nicknamed an “elevator pitch” because it should be short enough for you to say it in the time it takes to ride an elevator.
First of all start with an interesting opening line. It’s good to have some benefits in there so that you raise curiosity right away. Here are some startlines
“I work with one of the best paying companies in Nigeria. We’re a marketing company, and we market one of the most needed products in the country.”
“I work for a company where everybody is rewarded for their contributions, not their title.”
“I give away great products and get paid to do it.”
Share some benefits of the products or business opportunity, depending on what you’re after in your MLM prospecting efforts – a customer or a business partner. Remember to keep it as simple as possible. Don’t use direct selling terminology; that will only confuse them. If you’re going the product way, think about 3 or 4 things your product or service does for your customers, and chose the one that you think will be the most attractive to your customer. Now, this is very important! Don’t talk about the characteristics of the products, or what they’re made of.Talk about their benefits. What does your product do for your customer when they use it?
You can have multiple versions of your elevator pitch, for different product lines or different kinds of prospects. Here’s the thing. If your prospect is interested in buying your MLM products, they’ll grab it from the get-go. If you’re lucky, you won’t even have to use your million naira smile and the sales pitch you’ve been practicing in front of the mirror for hours on end just to make sale. If they’re interested in doing business with you, they’ll openly express it. So when they say “NO,” learn to accept it and move on to your next prospect.