Low on budget to market your small business? No worries – there are plenty of marketing tactics you can make use of that won’t blow your small marketing budget. Here are the best marketing ideas for small businesses working on a small budget.
1. Publish Great Content.
When publishing things about your company online, you need to publish good content. It should be such that would not only give your company the customer you desire but also give your company a good look
2. Create Instructional Videos.
Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring a professional that would not require a dime from you.
3. Be a Savvy Social Networker.
Create business accounts and participate in the big social media sites – Facebook, Twitter, LinkedIn, Google+, and Pinterest. Add Instagram in there too if your business is image-oriented.
4. Lounge About on LinkedIn.
LinkedIn is a major social media site that is often under-utilized. Don’t just add network connections and sign out – join groups, enter into dialogue with connections, and share your blog posts. There’s a ton happening on LinkedIn, and it can be a great place to promote your content, share ideas, and build your brand. Larry recently shared some tips for getting more LinkedIn connections, and here are some ways to spruce up your LinkedIn profile if you’re a recent college grad.
5. Online Contests.
You’ll need to cough up some dough for a prize, but the number of participants and new potential leads you get will be well worth the price. Really tight on budget? You don’t technically need a super expensive prize to get participants. Even a couple high-end water bottles or fancy backpacks might be enough of a draw for some users.