Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
The 2 main groups of digital marketing are online and offline. While offline marketing involves things like radio, television and phone advertising, online marketing has 7 major categories:
1. Search Engine Optimization (SEO)
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
2. Search engine marketing (SEM)
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.
3. Pay-per-click advertising (PPC)
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. … However, websites can offer PPC ads.
4. Content Marketing
Content advertising is the process of creating content with the express intention of advertising and promoting that content through paid channels. Content advertising is not the same as content marketing; content advertising does not rely on organic traffic, social discoverability and shareability, or SEO.
5. Social Media Marketing (SMM)
Social media marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around: Establishing a social media presence on major platforms.
6. Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
7. Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.